After writing one of my previous post about city branding and the great example of I Amsterdam campaign, I wanted to show other ways to think about brands. Holland gives us a lesson, again. This example is very interesting to me, as it is about destination branding and event industry. Who is Mr. Holland? Mr. Holland is representative for the Netherlands […]

How to point out the omissions without pointing a finger at one who made it? Although I had doubts, I decided to publish this text anyway. Without finger-pointing. Below is an example of practice from which much can be learned and learned immediately. It is better to learn from the mistakes of others, than from our own. At the end […]

Recently I attended a lecture about challenges in city branding, organized by EU Info Centre in Belgrade. It was presentation overview of master’s thesis that Bojana Bursac Dzalto defended ten years ago, but now it was updated with new examples. Cities as brands have existed since ancient times, although they weren’t called brands then. Rome, a city that all roads […]

Conversation Me: “Good afternoon. Do you still have the tickets…? ” The voice on the other side: “No.” Me, confused: “How do you know that there wasn’t any when you haven’t even heard what I was interested in?” I hear the answer from another side: “You are calling regarding the Nemanja Radulovic’s concert. Just because of this concert phone rings […]