After writing one of my previous post about city branding and the great example of I Amsterdam campaign, I wanted to show other ways to think about brands. Holland gives us a lesson, again. This example is very interesting to me, as it is about destination branding and event industry. Who is Mr. Holland? Mr. Holland is representative for the Netherlands Board of Tourism & Conventions. His main job is to […]

Conversation Me: “Good afternoon. Do you still have the tickets…? ” The voice on the other side: “No.” Me, confused: “How do you know that there wasn’t any when you haven’t even heard what I was interested in?” I hear the answer from another side: “You are calling regarding the Nemanja Radulovic’s concert. Just because of this concert phone rings today. ” After the information that I saw on social […]

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